Apply To Glass is a Melbourne business designing and installing frosted privacy film for windows. Apply To Glass is a leader in the industry and was looking for a freelance writer to provide website copy and SEO for a new website being built by a digital agency, Tag The Cat.
In consultation with the business owner, copy was prepared for each page, with key consideration to the brand, business model, and desired clients. Using Google keyword reports (SEO analysis) and in consultation with the designers and builder at Tag The Cat, the website was fully optimised to improve search engine rankings. This was achieved through keywords, metatags, search engine marketing and SEO recommendations. Following the launch of the website google rankings improved dramatically for a number of targeted keywords and the business overall. This resulted in increased online and phone inquiries and appearance at the top of page one of search results. See this example of SEO copywriting.