Yarra Trams required a review and re write of the script for their premier tourist tram, the City Circle. A pre recorded audio is played for visitors, pointing out locations of interest and historical markers along the route. The brief involved reviewing and updating information about each attraction, incorporating new material and improving the overall appeal of the script. Below are three sample extracts taken from the audio.
The next stop is Swanston Street. Step off here for Swanston Street trams and Melbourne Central Station. Melbourne is famous for its local and international design and fashion. From the next stop journey into Melbourne’s dynamic, ultra cool, and eclectic retail heart – occupying several city blocks. Shopping centres, department stores, as well as a myriad of laneways and arcades provide a paradise for exploration – from high fashion to streetwear and independent local designers.
Step off here to connect with routes 86 and 96. For shopping in the bohemian and vibrant precincts of Collingwood and Fitzroy, take trams 86 or 96 from the next stop. Fossick in second hand bazaars and art galleries and enjoy the many funky cafes and restaurants. For great bars, live music and djs take tram route 86 from the next stop and head to Smith Street, Brunswick or Gertrude streets, Collingwood. For independent designers don’t miss the Rose Street Artist’s market every Saturday or take route 96 to visit Melbourne’s best collection of Spanish restaurants located along Johnston Street.
Step off here for the Royal Exhibition Buildings, Carlton Gardens, and Melbourne Museum. Visit the World Heritage listed Royal Exhibition Building, a stunning architectural expression of the pomp and optimism of the late 19th century and built for Melbourne’s International Exhibition of 1880 which showcased the latest products from the Industrial Revolution. The Building was also the site for the opening of Australia’s first Parliament in 1901. Tours are available and the building is open daily 10am till 5pm. Surrounding the Exhibition Buildings are the World Heritage listed Carlton Gardens featuring dramatic boulevards, a majestic fountain and formal flowerbeds. The gardens are popular for picnics and are also home to many brushtail possums.