Ample Foodstore is a new Melbourne online organic food delivery business. Organic online food delivery is a competitive business and Ample had its work cut out in order to start making inroads on SEO. Elephant Copy worked alongside the digital agency, Tag The Cat, (who designed and built the e commerce website) to design a layout and write content to build a powerful SEO presence.
In consultation with the business owner and after researching the local area, copy was prepared for each page, with key consideration to the brand, business model, and desired clients. Using Google keyword reports (SEO analysis) the website was fully optimised to improve search engine rankings.
A number of other important online promotional tasks were completed to kick start rankings, including registering with a number of local third party search sites, and securing a Google profile for local search.
Following the launch of the website Google rankings grew dramatically for a number of targeted keywords over a few months, which resulted in this new business having a healthy and growing online presence.
See this example of website copy and SEO.