Your big, branded footprint
Why is content writing important? Foremost because every business is online and in order to compete for top rankings on search engines, every business needs to produce SEO marketing content beyond the words on their website. But the good news is that content marketing is an exciting opportunity for most businesses. Really! It allows you to tell the world about your brand and what you care about; share your knowledge and expertise; and get creative or fun. It will keep you fresh and looking good. Getting to know the people you are trying to attract and the people you regularly interact with, allows others to see your business as not just engaged in the hard sell, but having a personality. It makes you more approachable and better understood. Content marketing includes writing regular blogs on topics in your industry and building your online profile as an expert, producing regular newsletters, and using social media.